Mars M&M's & Mashable
Fans of Wind
Objective: Drive awareness to M&M's sustainability initiative, something many consumers are not aware M&M's has
Awareness-driving strategy: Through a high-impact event experience, we brought M&M’s sustainability initiative to life at Mashable’s flagship event: Social Good Summit, to drive social change.
About the flagship event: This event draws in UN leaders, global professionals, dreamers, and creators alike to make the world a better place by 2030.
Custom activation: Right in the main entrance, M&M’s and Mashable created an attention-grabbing live art installation to represent M&M’s commitment to sustainability. Guests were treated to candy M&M’s and a Brooklyn-based artist created a live art installation with the wrappers in celebration of M&M’s Fans of Wind campaign.
Digital component: Our campaign also drove online audiences to engage with Fans of Wind. We produced accompanying articles featured on Mashable to drive M&M’s sustainability messaging.
High-profile views and engagement from leaders in the United Nations
6.4K digital interactions to M&M’s custom content articles