Mars M&M's & Mashable
Fans of Wind
The Task: Drive awareness to M&M's sustainability initiative.
The Strategy: An immersive event experience inviting artist Yasmine Gur to Mashable’s Social Good Summit. Yasmine built a windmill out of M&M'S wrappers, bringing the brand’s sustainability initiative to life.
About The Flagship Event: This event draws in UN leaders, global professionals, dreamers, and creators alike to make the world a better place by 2030.
Custom Activation: The live art installation was in the main entrance, attracting all Social Good Summit attendees. Guests were treated to candy M&M’s and a Brooklyn-based artist created the immersive experience through wrappers in celebration of M&M’s Fans of Wind campaign.
Digital Component: The campaign also drove online audiences to engage with Fans of Wind. A custom article series was created to further drive offline audiences to engage and understand M&M’s commitment to sustainability.
The Success:
High-profile views and engagement from leaders in the United Nations
6.4K digital interactions to M&M’s custom content articles